Remember those stories that was an automatic archetype with simple, old alchemists trying to make gold out of string or making the stone that would grant eternal life. Yep, those were the nerds and losers who got beat up in Herb-Lore and Mystic School. The real ones, the popular ones, were the ones figuring out how to raise up the dead, how to get super powers, and cram a city into something the size of a shoe box. The other alternatives of the stereotype was merely a simple school assignments.
Hell Bound are the best of the best, and simply are the coolest. Their knowledge of the universe exceeds the smartest being ever. Why they are called Hell Bound is that they cheated life and went to Heaven without dying. God congratulated them, but called them cheaters and condemned them from ever coming to Heaven, no matter what they do. Hell will greet them like old friends.