Looks rubbish. Like they're new target audience are children below the age of 15. "Let's make everyting bubbly, so no one will notice there is nothing significantly special about the next gen of our overpriced phones."
And I'm not being a hater here, don't categorize me as one. Some might say that Apple is trying to diversify it's range of phones withe the iPhone 5c and 5s, like many other phone makers who have dozens of phones in the sale offer, but all I see is Apple just making their overpriced phones (the 5c) to people who can't afford the new 5c. Thus expanding their revenue. And I am pretty sure we can expect a new iPad somewhere on the horizon.
