If you want people, make it big, modern, ordinary, and not stupid or strange. To make it modern use white terracotta and sea lanterns as illumination, also build like a mansion. Make two sea lanterns rings, one above and one higher, place some on the floor but aesthetic , like cubes. Be creative and make your hotel something new and fresh, not like the hotels you see everyday. You can make it like a end city or statue, also add nether bridges or beacons, the chat is a source of promotion, you can say something, add rules, reserve rooms and make it big with more rooms, it can be hard if you don"t have UberVip or CM plus, the tools can be useless in question of creativity.